Hi, I am Julia Helminen!
I help brands scale up their marketing with data-driven strategies.
Elevating national and commercial brand performance by bridging strategy, insight and creativity.
Reaching full marketing potential
With AI changing the way people interact with digital content, companies need to bridge creativity and analytics to stand out and build trust with their customers. By using marketing insights, I shape flexible strategies that improve performance and elevate brand impact.
Digital Strategy
Designing cross-channel strategies that align marketing with long-term business goals.
Paid Media
Driving ROI through targeted campaigns, backed by rigorous testing and performance analytics.
Content & Brand
Building visibility and trust with creative campaigns, compelling storytelling and high-impact brand positioning.
Marketing Analytics & Dashboards
Transforming marketing data into dashboards and insights that empower teams to make smarter and faster decisions.
Sustainability & Design Thinking
Systems thinking and creative problem solving for a more holistic approach in marketing.
Selected Case Studies
A selection of my recent projects and their impact across marketing channels.
Happiness is good for business
Video-first campaign strategy to build trust and emotional connection.
Data Bites: LinkedIn series
Visualising data with engaging stories to build thought leadership and trust.
Marketing analytics dashboard
Looker studio dashboard to convert real-time data into actionable insights.
Slush social media campaign
Full-funnel strategy to effectively reach target groups and extend the impact.
Enterprise website migration
Migration of a 4,000 page website to a robust and modern CMS.
Editorial visual identity
Visual storytelling for long-form editorial to reinforce brand values.
Event branding & activation
Consistent and recognisable identity at international industry trade fairs and expos.
Sustainable gift campaign
Dynamic content distribution and budget allocation for a seasonal social media campaign.
About me
I am a Helsinki-based marketing and visual communications professional helping purpose-driven brands use the full potential of their marketing data to enable sustainable growth. With 8 years of experience in country branding, editorial leadership and digital strategy, I use marketing insights to enable teams gain clarity and find hidden opportunities to achieve their goals.
Having lived, studied and worked across the Nordics, the United States and Eastern Europe, I bring awareness of how culture shapes the way we communicate and create. My cosmopolitan perspective, business acumen and background in design and sustainability differentiate me. This empowers me to craft effective strategies for businesses and organisations seeking to expand their global impact.
Before transitioning into marketing and branding, I worked as a sustainability advisor and visual communication designer at the Natural Step Finland, helping brands like Tikkurila, Finlayson, Kekkilä and Remeo advance their green transition strategy and align it with their communications.
Following my passion for communications and interest in branding, I joined the country branding team at Business Finland, where I have had the privilege of promoting Finland’s commercial brand worldwide, supporting Finnish companies across diverse industries – from technology and design to cleantech, space and healthcare.
These experiences shaped my view of marketing as a strategic growth engine that creates impact and brings insights to make better business and leadership decisions.
What my former colleagues tell about me
Let's connect and see how I can help you take your digital marketing to the next level.
Get in touch via the form below or email directly at julia.b.helminen@gmail.com.